AI-first approach
AI is not a service line we bolted on. It is how 67 Digital works. Every website, app and platform we deliver is designed, engineered and tested with AI in the loop, and every client engagement starts with one question: what here should a machine be doing instead of your team?
Our AI stack
We are model-agnostic. We benchmark on your real data and route each task to the model that wins on quality, Arabic fluency, speed, cost and data-residency, and we switch as the field moves.
Reasoning, coding & agents
Our default for complex reasoning, long documents and agentic software engineering. Claude writes and reviews production code with us and powers assistants that must be careful, consistent and on-brand.
General intelligence, voice & vision
The broadest ecosystem: GPT models for assistants and structured extraction, realtime voice for call handling, image generation for creative work, and embeddings for search.
Multimodal & Google-native
When the input is video, audio, images or very large files, Gemini shines. It is our pick for Google Workspace automation, Google Cloud deployments and search-grounded answers.
Long-context, open-weight, cost-efficient
Open-weight models with very long context and strong agentic and coding ability. We use Kimi for high-volume workloads where cost matters and for deployments that must run in your own cloud.
And the rest of the toolbox
Falcon (TII, Abu Dhabi) and Jais for Arabic-first and sovereign use cases.
For private data, on-premise and predictable cost.
Arabic and English speech-to-text, natural voices, image and video generation.
How models get hands: tools, memory, workflows and guardrails.
Your knowledge, searchable by AI, with access control.
Enterprise endpoints with regional hosting options and audit logs.
What we automate
If a process has inputs, rules and an outcome, an AI agent can run it. These are the automations UAE businesses ask us for most.
Sales
Qualify enquiries from WhatsApp, web and Instagram in Arabic or English, enrich them, score them and book the meeting in your CRM.
Customer support
Assistants trained on your policies resolve routine tickets end-to-end and hand the rest to humans with a full summary.
Operations
Invoices, LPOs, trade licences, Emirates IDs and contracts are read, validated and posted to your ERP, exceptions flagged for review.
Finance
Reconciliation, VAT checks, collections reminders and management reports prepared automatically, ready for sign-off.
Marketing
Research, briefs, bilingual drafts, product descriptions, social posts and performance reports, with your team as editor-in-chief.
HR & internal
CV screening, onboarding, policy Q&A and a private knowledge assistant that answers from your own documents.
How it happens
We sit with your team, map the workflow and find where hours are lost.
A working pilot on your real data in two to four weeks, with a measurable target.
We connect your CRM, ERP, WhatsApp, email and data, securely, with approvals where they matter.
Dashboards track accuracy, hours saved and cost per task. Then we automate the next workflow.
Security first
Every AI project starts with a threat model. Encryption in transit and at rest, least-privilege access, secrets kept out of prompts, and penetration testing before launch.
We defend agents against prompt injection, data leakage and unsafe tool use with input filtering, sandboxed tools, output checks and strict allow-lists.
Enterprise API endpoints with no training on your data, or fully self-hosted open models.
Approvals, audit trails and confidence thresholds on every action that matters.
Designed with the UAE Personal Data Protection Law in mind, with regional hosting options.
Every agent is tested in Gulf Arabic and English, including mixed-language conversations.
Questions
It means AI is part of how we design, code, test and operate everything we deliver, and that we look for automation opportunities in every project, instead of treating AI as an add-on.
Claude, OpenAI, Gemini and Kimi are our core models, alongside Falcon, Jais and open models such as Llama, Mistral, DeepSeek and Qwen. We choose per task after testing on your data.
Usually most of it. We automate the repetitive steps end-to-end and keep people in charge of judgement calls and approvals. Try the free AI Workflow Automation Planner for a first blueprint.
Yes. Every agent is built and tested for Gulf Arabic and English, including WhatsApp conversations that mix both.
We use enterprise endpoints that do not train on your data, or self-host open models in your own cloud. Access control, logging and human approval are standard.
A focused pilot typically takes two to four weeks. Production roll-out depends on the integrations involved.
