Brand strategy and naming
Workshops that define your audience, positioning, personality and tone of voice. When a name is needed, we develop options that are easy to say in Arabic and English and check domain and social handle availability.
Creative + Branding
67 Digital is a branding agency in Abu Dhabi that builds brands for a market that reads in two directions. We create names, logos, visual identities, packaging and guidelines that work equally well in Arabic and English, on a shop front, a phone screen and a tender document. Our creative team sits beside our web, app and marketing teams, so an identity is never designed in isolation. It is tested where it will live: on your website, in your app, on social media and in print. The result is a brand your staff can apply consistently and your customers recognise at once.
What is included
01 02 Logo design
Original logo concepts drawn for your business, never templates. Each route is shown in real situations, refined with your feedback, and delivered in every format for print, web, app icons and signage, with clear usage rules.
03 Bilingual Arabic and English brand systems
Arabic and Latin logotypes designed as a matched pair, with equal weight and character. We select or customise typefaces for both scripts and define how the two languages share a layout without one looking secondary.
04 Visual identity and collateral
Colour palette, typography, iconography, photography style and graphic elements, applied to business cards, letterheads, presentations, proposals, social media templates, uniforms, vehicles and signage, ready for your printers and suppliers.
05 Packaging design
Packaging and label design for food, retail and consumer products, with bilingual content laid out for UAE labelling requirements. We prepare print-ready artwork, work with your manufacturer on materials and check proofs before production.
06 Brand guidelines and rollout
A practical brand book covering logo use, colour, type, imagery, tone of voice and examples in both languages. We supply editable templates and support the rollout across your website, app, social channels and offices.
Outcomes
- 01
One brand, two languages
Arabic is designed alongside English from the first sketch, so your brand feels complete to every customer in the UAE.
- 02
Designed for screens and print
Because we also build websites and apps, your identity arrives ready for digital use: accessible colours, responsive logos, app icons and social templates.
- 03
Original work, fully yours
Every concept is created for you. On completion you receive the source files and full ownership of the final identity, with fonts and images properly licensed.
- 04
Experience across sectors
In 24 years and 250+ projects we have branded startups, family businesses, restaurants, clinics and our own products, including Scanly, Lyink and Dirham A Day.
FAQ
Questions we hear most
What does a branding agency in Abu Dhabi deliver, beyond a logo?
A logo is one part of a brand. A full identity project defines your positioning and tone of voice, then delivers the logo in Arabic and English, colours, typography, imagery style, stationery, social media templates, signage and a guidelines document. The goal is that anyone in your company, or any supplier, can produce material that looks and sounds like you.
How much does logo design and branding cost in the UAE?
It depends on scope. A logo with basic stationery is a smaller project than a full identity with naming, bilingual logotypes, packaging and guidelines. The number of concepts and revision rounds, custom Arabic lettering and the quantity of items to design all affect the price. Tell us what you need and we will propose two or three clear packages with fixed fees.
How long does a brand identity project take?
A logo and core identity usually run over several weeks: discovery, concepts, refinement and final files. Naming, packaging and a full guidelines document add time, as do approvals from several stakeholders. We agree a schedule with review dates at the start. If you have a launch or exhibition date, tell us early and we will plan the phases around it.
Do you design Arabic logos and bilingual brand guidelines?
Yes, this is where we are strongest. Our designers create Arabic lettering and calligraphy-based marks, match them to a Latin version with the same character, and choose typefaces for both scripts. Guidelines show how the two languages sit together on signage, packaging, documents and screens, with rules for right-to-left layouts that suppliers can follow.
Do we own the logo and the source files? What about trademarks?
Yes. On final payment, ownership of the chosen identity transfers to you, and you receive editable source files in standard formats. We design original marks and run basic similarity checks, but we are not a law firm. Before launch we recommend a formal trademark search and registration with the UAE Ministry of Economy through a registered agent, and we supply the files they need.
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