SEO tools

Free UTM builder for Google Analytics 4 with presets for Instagram, WhatsApp, Google Ads, Snapchat and TikTok campaigns in the UAE.

Destination

Landing page URL

Existing query strings and #anchors are preserved.

Channel presets

One tap fills source and medium with a consistent naming convention.

Source *utm_source

Medium *utm_medium

Campaign *utm_campaign

Termutm_term

Contentutm_content

Campaign IDutm_id

Replace spaces with

Campaign URL

https://example.ae/offers?lang=en&utm_source=instagram&utm_medium=paid_social&utm_campaign=summer_sale_2027

107 characters

Parameter	Value	What it tells analytics
utm_source	instagram	Where the visit came from (platform, site or sender).
utm_medium	paid_social	The marketing channel type.
utm_campaign	summer_sale_2027	The specific promotion or initiative.
utm_term	-	Paid search keyword or audience.
utm_content	-	Which creative, placement or link was clicked.
utm_id	-	ID used to join GA4 with ad-cost data imports.

Source, medium and campaign are all set.
Never put personal data (emails, phone numbers, names) in UTM values.
Stick to GA4's standard mediums (cpc, paid_social, social, email, sms, referral, display, affiliate) so traffic lands in the right channel group.
Use one campaign pattern everywhere, e.g. ramadan_2027_offer or dsf-sale-jan.
Never use UTM links for internal links on your own site, they overwrite the original source.

Your last 5 links, kept only until you leave this page.

Copy or save a link and it will appear here.

Our team runs SEO, content and AI automation for brands across Abu Dhabi and Dubai.